Your Product Hunt launch deserves more than "good luck."
KittyBuilds is a two-person launch studio that turns SaaS products into Product Hunt success stories. Strategy. Design. Execution. From pre-launch to post-launch momentum.
You talk to us.
~not an account manager~
The Problem
Most Product Hunt launches fail before they start.
You built something great. You picked a date. You posted it. And then… 47 upvotes. 3 comments from your mom’s LinkedIn network. Page 7 of the daily leaderboard.
What most founders do
- Show up cold — no pre-launch community warming
- Landing page that explains features, not outcomes
- Zero launch day coordination or timing strategy
- Post-launch silence — the traffic spike comes and goes
What winning launches do
- Warm the community for weeks before launch day
- Sell outcomes people care enough to click on
- Run a war room: timing, comment seeding, real-time moves
- Capture the spike and turn it into momentum
How KittyBuilds Works
One studio. Full stack. Your launch, handled.
Case Studies
Launches we've powered.
B2C SAAS
NDA protected
AI writing tool
#4 Product of the Day
1,200+ upvotes
847 signups in 48h
2.1% → 8.7% CVR
The situation: Pre-revenue AI writing assistant. No existing community. Founder had 400 Twitter followers and zero Product Hunt history.
What we did: Full pre-launch community build over 3 weeks. Landing page rebuilt in Framer. Hunter outreach secured a top-50 PH hunter. Launch day war room ran 14 hours straight. Featured in 3 newsletters post-launch.
B2C SAAS
NDA protected
Workflow automation platform
#2 Product of the Day
1,800+ upvotes
1,800+ upvotes
2,100 signups week 1
The situation: Series A company with strong product but zero Product Hunt presence. Marketing team of 2, stretched thin. Launch was an afterthought until 3 weeks out.
What we did: Emergency 3-week sprint. Repositioned the PH listing from feature-dump to outcome-first. Built a dedicated launch landing page. Coordinated activation across LinkedIn, Twitter, and 12 Slack communities.
OPEN SOURCE · DEV TOOL
NDA protected
Developer CLI tool
#1 Product of the Day
2,400+ upvotes
3K → 11K GitHub stars
TechCrunch pickup
The situation: Open source CLI tool with 3K GitHub stars but no consumer-facing launch. Founding team of 3 engineers, zero marketing experience.
What we did: Built the entire Product Hunt presence from scratch. Designed hero assets, recorded a 45-second demo video, wrote all listing copy. Pre-launch teaser campaign generated 600+ “notify me” signups before launch day.
Meet The Team
Two people. That's the whole company.
Aryan Tiwari
Strategy & GTM
Growth marketer who’s spent years inside the SaaS GTM machine. Runs campaign strategy, hunter outreach, community activation, and post-launch growth. Previously built GTM systems for startups and agencies across India, Europe, and the US. Thinks in loops, not funnels.
Also runs: AryanBuilds (consulting) and The GTM Club (community).
Kalash Bansal
Design & Development
Designer and developer who builds fast and builds clean. Framer, Shopify, WordPress — whatever the product needs. Owns every pixel of the launch: landing pages, UX audits, asset creation, product screenshots, demo videos. If it’s visual, it’s always Kalash.
Also runs: Maze Growth Agency – (Branding and Designing).
Pricing
Custom-scoped. ALWAYS.
Every launch is different. A pre-revenue solo founder launching an MVP needs a different playbook than a Series A team launching a major feature. That’s why we don’t do fixed packages.
$597 — $6,000
What determines the price: scope, timeline, asset requirements, and how much heavy lifting you need from us vs. what your team handles.
Book a Free Call
1. Book a free 15-min consultation
2. We scope the launch together
3. Fixed quote within 24 hours
4. Fit? We start. Not? No hard feelings.
What You Will Get
Everything a Product Hunt launch needs. Under one roof.
Pre-Launch
- Product Hunt listing strategy and copy
- Landing page design and build (Framer / Shopify / WordPress)
- UX audit and conversion optimization
- Hero images, product screenshots, and demo videos
- Hunter outreach and securing
- Pre-launch teaser campaigns (Twitter, LinkedIn, email)
- "Notify me" page setup and promotion
- Community warming across Slack, Discord, Reddit, Indie Hackers
Launch Day
- War room management (12–16 hour coverage)
- Real-time upvote and comment coordination
- Cross-platform amplification (Twitter threads, LinkedIn posts, community drops)
- Maker comment strategy and responses
- Live leaderboard monitoring and tactical adjustments
Post-Launch
- Traffic conversion optimization
- Launch momentum → sustained growth playbook
- Post-launch press and newsletter outreach
- AppSumo listing setup (if applicable)
- 30-day growth sprint plan
Not ready to book? Grab the Launch Readiness Checklist.
The exact 27-point checklist we run before every launch. Free, no call required.
Send me Checklist
FAQs
Questions founders actually ask us.
1. Why don't you have fixed packages?
Because launches aren’t fixed. A pre-revenue solo founder launching an MVP needs a completely different playbook than a Series A team launching a major feature. Fixed tiers force one of us to overpay or under-deliver. Instead, we scope your launch on a free call and give you a fixed quote within 24 hours — so you still get price certainty, just certainty that matches your actual scope.
2. Do you guarantee a Top 5 finish?
No — and be suspicious of anyone who does. Leaderboard position depends on timing, competition on the day, and your product itself. What we can guarantee: a launch that’s fully prepared, professionally executed, and squeezed for every ounce of upside. Our track record speaks to how that usually goes.
3. My launch is in 2 weeks. Is that too late?
Tight, but doable — our #2 Product of the Day case study was a 3-week emergency sprint. Under 2 weeks, we’ll be honest on the call about what’s realistic and whether pushing the date buys you a meaningfully better launch. Sometimes it does.
4. Do you buy upvotes or use engagement pods?
Never. Product Hunt actively detects and penalizes bought upvotes — it’s the fastest way to kill a launch. What we do is legitimate community activation: warming real audiences before launch, coordinating genuine supporters, and making sure the people who’d love your product actually see it on the day.
5. Do you only work with SaaS?
SaaS is our home turf and where our playbooks are sharpest. We’ve also launched dev tools and open source projects. If you’re outside that — hardware, marketplaces, consumer apps — book the call anyway and we’ll tell you honestly whether our approach transfers.
6. What do you need from us?
Access to your product, a point person who can make decisions fast, and the maker (usually the founder) available on launch day to respond to comments. Everything else — strategy, assets, pages, coordination — is on us, depending on the scope we agree.
7. What happens after launch day?
Weeks 5–6 are built into most scopes: conversion optimization on the launch traffic, press and newsletter outreach, and a 30-day growth sprint plan so the spike becomes a baseline. Launch day is the starting line, not the finish.
Your product is ready. Your launch should be too!
Book a free 15-minute consultation. We’ll tell you exactly what your launch needs — and what it’ll cost. No fluff, no pressure.
Free 15-min launch consultation
Pick a slot that works for you. You’ll talk to Aryan or Kalash.
Pick a Time
Prefer email kittybuilds.io@gmail.com
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